In recent years, technology has significantly changed the way businesses strategize. The internet has not only empowered consumers but also given sales representatives new capabilities. A salesperson, equipped with smartphones, tablets, and a suite of data-driven apps, must keep pace with today's technological habits and trends.
4G apps, social networks, and numerous other mobile technologies have become essential parts of many businesses. An AT&T survey revealed that 98% of small businesses utilize wireless technologies in their operations, with two-thirds (66%) indicating they couldn't function without them.
Accessibility
Accessibility is the most significant advantage of mobile technology. Even better, thousands of apps allow you to stay informed and connected with valuable clients. For instance, mobile marketing automation and CRM can provide you with all the details about a lead anytime, anywhere.
When potential clients are ready to buy, mobile technology enables you to capitalize on the opportunity by simplifying the transaction.
Internet technology lets you strike while the iron is hot!
Increased Efficiency
Whether a smartphone, tablet, computer, or other technological device, you're using a tool designed to help you achieve higher productivity and efficiency.
A robust CRM (Customer Relationship Management) system can effectively organize and locate your leads in moments, allowing you to deliver the right solutions to the right clients.
You can even hire a developer to create an app that reduces the time and effort your team spends on routine tasks. Consider Paul Bennett, CEO of Context Travel – a tour guide company. Bennett realized his team spent excessive time on logistics, instead of focusing on their most important task – providing excellent customer service.
Bennett introduced software that reduced the time his 400 tour guides spent scheduling tasks. Instead of wasting time on routine work, employees can now focus on meeting client needs.
This software helped Context Travel become more efficient and save money, thanks to Paul Bennett – a forward-thinking manager who embraces the benefits and capabilities of technology.
Lower Operational Costs
At first glance, the cost of developing technologies might seem to create a deficit in company expenses. However, increased efficiency can easily outweigh the small cost and effort required to implement new technology.
For example, if a company has 10 employees and, due to the implementation of a new technology, each employee saves 1 hour or 60 minutes per week, you've reduced your staff costs by 500 hours annually.
With the right software and equipment for the company, the potential savings can be substantial.
Endless Possibilities
While the capabilities of mobile technology have been extensive for some time, it is also rapidly evolving. There's ample room for advancement and innovation to help you better serve your clients. As a forward-thinking leader in the sales industry, be innovative and bold, embracing every opportunity to enhance efficiency and effectiveness through technology.
