Step 1: Great Imagination Leads to a Great App
To create a successful mobile application, the first thing to remember is:
- Identify the problem your app can solve
- Decide on your app's capabilities
The app should offer tangible benefits to the customer, including cost reduction through increased efficiency, new revenue streams, or improved user experience.
Step 2: Identify
To build a successful app you should:
- Clearly identify your target users.
An app should always be developed with its target users in mind. A clear understanding of the target group increases the app's success rate.
- Identify the mobile platforms and devices to be supported
Mobile platforms and devices should be chosen considering hardware performance, battery life, capabilities, and required accessories. Specific factors to consider when choosing mobile platforms include coverage, device support, performance, and other capabilities.
- Identify the revenue model
The app market has never been more crowded. To ensure a reliable revenue stream, the app developer needs to align a suitable approach with the app. Different mobile app revenue models exist, including paid apps, freemium apps, in-app purchases, advertising, subscriptions, and download fees.
These techniques can be used to generate revenue. However, the developer's approach must be aligned with the application. It's essential that the developer engages the user and monetizes different aspects of the application.
App Revenue Share Details
This chart shows the revenue share details from app revenue models. At this stage, you should also consider your finances: how much money do you want to allocate for development, marketing, and finally, releasing your app?
Step 3: Design Your App
The design of your app is also a crucial factor in its market success. An app developer should focus on UI design and multi-touch capabilities for touch devices, and consider platform design standards. Today, there's an emphasis on UI design because it plays a vital role in app success. App design is becoming increasingly popular because it has an immediate impact on the user's mind while ensuring the app's usability.
Step 4: Identify Your App Development Approach – Native, Web, or Hybrid
Choosing the right approach for app development is crucial. Ideally, the app development approach should align with the customer's time and budget constraints.
- Native Application
Native apps offer the best user experience, but their development requires significant time and expertise. These apps are fundamentally platform-specific and require specialized skills and knowledge. Developing native apps is both costly and time-consuming, but offers the best user experience among all possible approaches.
- Web Application:
Developing web apps is quick and inexpensive, and they can run on multiple platforms. These apps are developed using HTML5, CSS, and JavaScript code. These web apps are less powerful than native apps.
- Hybrid Application:
The hybrid approach is the newest approach used for developing any type of app. This approach combines pre-built native containers with on-the-fly web coding to get the best of both worlds. In this approach, the developer augments the web code with native language to build unique features and access native APIs that are not accessible through JavaScript. This method is still in its early stages and has further potential for development.
Step 5: Develop a Prototype
The next step after identifying the approach is to develop a prototype. This is essentially the process of taking an idea and turning it into an app with basic features. A prototype facilitates the sale of your idea to potential buyers, who can see tangible benefits rather than just reading or imagining a product description. This is very beneficial in attracting investors, working with developers, and finding certification.
Even while working on the prototype, you should probably take steps to secure your app against unauthorized use and data access. Without a plan for marketing your application, establishing it in the market will be very difficult.
Step 6: Use a Suitable Analytics Tool
You also need to use suitable analytical tools that provide a detailed picture of how many visitors have used your site and how they can return.
Some mobile analytics tools that can help you in this process:
- Google Analytics
- Flurry
- Localytics
- Mixpanel
- Preemptive
With data science, including predictive analytics that will soon be coming to mobile apps, your app will have high marketing potential.
Step 7: Identify Beta Testers. Listen to Their Feedback and Implement Relevant Suggestions.
Beta testing is the first opportunity to get feedback from your target customers. This is especially important because it increases the likelihood of your app being noticed in the app store. This not only reduces product risk but also gives you an early boost in the app store. Identifying beta testers is another important task that ensures the success of the app.
Preparing for Beta Launch:
-Define the target customer
Identifying and clearly defining your target audience is crucial. This allows you to identify suitable testers throughout your use of beta testers. Previous market research in understanding market analysis will make the beta testing process easier and will greatly help you.
- Remove bugs
Before beta testing the app on different platforms, it's necessary to consider the majority of devices that eliminate specific bugs. Alpha testing with a small number of users helps eliminate the maximum number of bugs. At the same time, the device coverage plan is also important to ensure the quality of the mobile app.
- Identify goals
Beta testing is the best opportunity to get real feedback from target customers. This provides an excellent opportunity to better understand your target market and their needs. Knowing your goals for beta testing helps focus your efforts. These goals reduce the risk of launching your product.
Step 8: Release the App
Deploying an app requires planning, scheduling, and controlling the release process for test and production environments. The main goal of Deployment Management is to ensure that the integrity of the production environment is maintained and the correct components are released.
Step 9: Monitor Key Metrics
In the last decade, we have seen a sharp increase in the number of mobile app users. As a result, the need to gather accurate metrics is very important. As the number of consumers using mobile applications increases steadily, the need to gather metrics for them also increases. Unfortunately, many of the methods used to measure apps are derived from web analytics tools.
Important input metrics to remember:
- Funnel analysis shows why users fail to complete user actions such as in-app purchases or ad clicks.
- Social sharing measurement shows which aspects of your app have captured users' attention.
- Correlating demographic data with user behavior
- Tracking time and location tells you about the environment in which your app is used
- And finally, monitoring the emergent behaviors of your user base is an important issue
Step 10: Upgrade Your App with Improvements and New Features
Always try to keep your app updated and add new features to keep it attractive to your subscribers.
Finally, the Rahkarpouya mobile app design team wishes you success.
