Introduction to the Exclusive Online Store of Aruko
The Aruko store started its activity with the slogan "From Aroma to Arrangement" and the goal of providing goods directly from producers and importers to the end consumer (B2C). This collection has brought a unique experience of designing an exclusive store for customers by designing and implementing a dedicated website and application.
Key Objectives of the Project
- Create a professional platform for direct B2C sales and eliminate intermediaries
- Design a responsive and advanced UX/UI for a desirable user experience
- Implement a customer loyalty club to maintain and develop relationships with buyers
- Increase customer satisfaction through digital features and loyalty programs
Phases of Designing the Dedicated Website and Application
Needs Assessment and Analysis
Detailed meetings were held to review Aruko's expectations regarding the design of the exclusive store and customer club to identify and document real needs.
Responsive UX/UI Design
Focusing on modern interface design and simple user experience, a version usable on mobile and desktop was created.
Implementation and User Testing
The design of the exclusive store was implemented based on current standards and then optimized through testing by the Daya Solutions team and Aruko.
Delivery and Training
After applying feedback, the final version of the project was delivered and training sessions for the successful use by users were held.
Implementation of the Customer Loyalty Club
One of the most important features of this project was designing and implementing a customer club tailored to Aruko's needs. The design of the exclusive store was done in a way that customers, in addition to shopping, enter a path of growth and long-term relationships.
Benefits and Importance of the Customer Club
- Increased loyalty and continuous interaction of customers with the brand
- Ability to provide discounts, targeted promotions, and special rewards
- Collection of valuable data for analyzing purchasing behavior
- Creating motivation for repeat purchases and increasing customer lifetime value
Features and Modules of the Customer Club System
Membership and Points System
Membership with the ability to earn points from purchases and activities on the website and application.
Discounts and Loyalty Levels Gateway
Categorizing customers into levels (Silver, Gold, Platinum) with discounts and exclusive offers for each level.
Gifts and Special Offers
Sending customized offers such as gift packs, free shipping, or promotional discounts based on customer purchasing behavior.
Reporting and Data Analysis
Ability to analyze the loyalty process and campaigns for better business decision-making.
Conclusion
The Aruko online store project, emphasizing the design of a dedicated website and application as well as a customer loyalty club, is a successful example of designing an exclusive store in the B2C sector. The implementation of the customer club led to enhanced interaction, loyalty, and satisfaction of users, becoming an effective tool for sustainable business growth.
Frequently Asked Questions (FAQ)
1. What impact does the customer loyalty club have?
This club increases purchase motivation, offers exclusive discounts, and creates long-term engagement with customers.
2. What is the importance of designing an exclusive store?
Custom design improves user experience, increases customer trust, and allows better control over the brand and sales.
3. What modules exist in the customer club?
Modules for membership, scoring, discounts, tiering, gifts, and reporting are among the key sections.
4. Is this system only for the website or is it also used in the application?
The loyalty club and store are fully accessible on both the dedicated website and application.
5. How does a customer register in the club?
By registering on the website or application, they become a member of the club and start earning points.
6. Is there potential for further development of this system?
Yes, this system is designed to be modular, and features like gamification, social participation, and targeted advertising can be added to it.
