Event Tracking
This crucial mobile metric assesses your app's user experience and engagement. When trying to improve your app's performance, try to do exactly what users do.
Retention Rate
Don't expect every user who enters your application to be highly engaged; however, these individuals may seek help from your application if needed.
A great idea is to track your users' opinions monthly and yearly. Tell them you're running the latest version of the app and see how the audience appreciates these innovations.
After discussing the main app metrics for engagement, we move on to the following category.
Satisfaction
Attracting and engaging customers to the application is crucial. To convert users into your customers, you must keep them happy with the app they are using.
The KPIs listed below will help you determine the level of user satisfaction and encourage people to use your application more.
NPS (Net Promoter Score)
The Net Promoter Score phenomenon is a type of viral success. This particular business metric indicates the likelihood of someone using your service and referring it to their family and friends.
Surely, every app developer wishes to maintain NPS as high as possible. Management isn't too difficult – pay attention to what metrics your users value and prioritize in your app.
App Store Reviews
It's illogical to deny that customer reviews, comments, and ratings impact the number of installations. This happens because potential installers prefer to check through comments to understand whether other customers are satisfied with the app's features or not.
In-App Feedback
Customer feedback is similar to reviews; however, the former provides valuable details as an owner, not to the public.
Potential customers won't see such statements in the app, but you – if you take these comments seriously – can adjust online resources for the better.
Interested in getting feedback? You can again ask for help from your audience – send them a notification to find their opinions. Then, users will know you care.
Support Response Time
This is a metric for recording the level of customer satisfaction. While measuring such a metric, you gain a tool for improving the user experience.
To improve app performance, your task is to analyze customer support methods.
Efficiency
Continuous improvement is mandatory to stay updated with an app.
The following signs will help you achieve a desired app.
-Number of App Crashes:
This indicates how many times the application crashes, so app owners pinpoint the exact issue with their application.
Support staff should be committed to resolving potential problems users face when using a website or app, while tracking those technical flaws. The mentioned issues can also lead to data loss, so it’s a big deal.
Sometimes, such a crucial mobile app metric provides much deeper details, e.g., the app crash occurred due to an update, etc.
Number of App Crash Trackings
Google Analytics is at your service to help you prepare a report for achieving your crash-level data.
-Speed:
Fast loading is crucial as it keeps your users more engaged, and vice versa, lengthy loading discourages customers from leaving or deleting your app.
And now we will continue with profitability metrics.
Revenue
Here we come to the most interesting types of metrics, the ones that help you generate profit. To track them, take a look at these metrics.
-Total Revenue:
What is your main motivation for making an online application? Do you have a desire to earn money?
By monitoring your revenue, you measure the app's success to understand whether you have reached the desired level. But how can you understand what level of income you should have to prove your success?
First of all, you need to determine what you expect to receive, and your goal is achievable. Let's say, set expectations for next year in 3 months or 6 months. Tracking your revenue is a way to define whether your weekly and monthly income levels are moving you towards the set goals.
Interested in increasing revenue? Check your revenue streams – e.g., in-app purchases, advertising, subscriptions, etc. – to determine which ones generate the most profit, and focus your efforts and resources on them.
If some of those streams aren't profitable, maybe you shouldn't waste your time on them. Or you should innovate them to be more profitable.
-Average Revenue Per User:
To assess whether you are achieving your revenue goals, weekly, monthly, or annual goals, there is ARPU. Simply put, ARPU represents the average revenue generated from your customers.
On the other hand, such a parameter is not able to predict the total revenue that one user can potentially generate for your company during their lifetime.
Return on Investment (ROI)
You receive the amount of money spent during the creation and promotion of a platform, so-called, returns.
When working in the mobile sector, collecting ROI is important for the success of your brand. ROI tells whether you are receiving the desired results.
Lifetime Value (LTV)
Last but not least, the mentioned feature is a profitability measuring indicator for monitoring revenue levels. We're talking about the financial parameter of a particular application and the value of each individual using the solution throughout their lifetime.
LTV is able to reflect growth in different branches (if any).
The given parameter shows that they generate income for further investment of people and for attracting more of them.
Forward-thinking entrepreneurs always remember, a solution, demanding solving users' problems and profitability for its owners, creates strong engagement and personalized experiences.
However, all the mentioned metrics don't seem to be applicable and useful for your business case. Therefore, understand what you want to achieve when monitoring these indicators. Learning the standards and requirements before diving into surveys is crucial.
