Slow Download Speed
Don't underestimate the value of speed; it's crucial. Website loading time research shows that bounce rates increase dramatically when a page takes longer than three seconds to load. After reviewing some figures on buyer behavior, you'll surely decide whether you need a website redesign. Let's examine the true cost of a single second on your web resource.
Of course, these statistics relate only to e-commerce solutions; however, we're confident you've reconsidered the power of a single second.
Considering this, you might explore website redesign costs in entirely new ways. A website redesign can actually bring you substantial profit. Don't give your audience a chance to get frustrated by excessively long loading times; they'll simply leave your site.
To boost your website presence, you need to support loading time, upgrades, new plugin installations, theme updates, and hosting power.
So, what's the optimal loading time for a webpage? Statistical data claims a desktop page should load in 3-4 seconds, and a mobile page should adhere to around 9 seconds. However, be honest – the faster, the better.
If your service is above the breaking point, you can use a website redesign checklist to optimize your pages, showing the most important data within 4 seconds. Then, you'll easily overcome the bounce rate.
40% of users prefer to leave a webpage if it loads for more than 4 seconds. After this, website owners experience negative user experience, decreased site traffic, and negative search engine rankings. Doesn't sound like what you're after.
Forward-thinking entrepreneurs test their website loading performance annually. Therefore, they immediately know when their website needs a redesign.
Low Scroll Depth
Today, entrepreneurs pay more attention to tracking the scroll depth of their resources as they realize its importance. This tool shows user engagement with site content, even if the audience checks only one page and then leaves.
Scroll depth can be defined using Google Tag Manager. The provided tool helps you see how much of a page users view. While configuring the settings in a specific way, you can receive reports about visitors who scrolled 10%, 25%, 50%, 75%, or 100% of a particular page. After analyzing your resources, you'll understand whether you need a website redesign.
Given that Google metrics can be used to target whether users read long articles and follow specific calls to action, if users don't reach more than 25% of these, service owners can follow website redesign examples to transform lengthy articles into shorter stories and posts. Thus, the platform's scroll depth improves.
Another solution for tracking scroll depth is Heat Mapping. Cormac Kinney is the one who invented such a visual analytics tool in the late 1990s. Through a red-colored map, site owners will surely know exactly what users do on the website using their mice. The obtained data is presented as a 2D chart, and specific colors denote values.
This service should provide you with an in-depth analysis showing real insights into user behavior when visiting a webpage. Reports show not only where the audience stopped scrolling but also what they scrolled through, the point from which they started scrolling again, and exactly where they dropped off. These are valuable for resource optimization.
The data obtained using the above-mentioned applications can be the basis of your website redesign strategy for refreshing the site and boosting its performance.
Doesn't Allow for Digital Marketing
Digital marketing is another crucial aspect of website redesign. If you plan to run aggressive ad campaigns, SEO optimization, content marketing implementation, and the like, your website had better be ready to handle all processes with high efficiency.
If your platform doesn't meet current conditions, you'll likely face some SEO issues. If your site is languishing somewhere at the bottom of Google's search engine, hurting your company, poor optimization might be causing such poor performance. You can seek website redesign services to remedy this.
By building and redesigning your website, you'll be able to address potential SEO issues, achieve better search engine positioning, and strengthen your digital marketing strategies.
Furthermore, when you developed your web resources, say, 5 years ago, you had goals that are likely no longer relevant. Is your service ready to undergo those necessary changes?
Speaking of a platform built 5 years ago or earlier, they probably have outdated content management systems or weak call-to-action activities. Remember – the lack of necessary parameters for the platform should hinder all your marketing efforts. Addressing local issues here won't bring significant results and will be more like desperate attempts to save the situation.
User Complaints
If your users send numerous complaints to your software support, or email you expressing dissatisfaction with your site, you know something's wrong. Are your clients complaining via phone and in person meetings? Then you have serious reasons to create a website redesign strategy.
A site leaves its visitors dissatisfied and frustrated; thus, this could be a potential source of user dissatisfaction for you. According to statistical data, about 88% of online audiences are unwilling to revisit a website after a negative experience.
Thanks to several advanced technologies, people are used to the best – fast loading speed, intuitive navigation, perfectly flawless design, and the like. And that's precisely what a website redesign does.
Some companies strive to have a wide range of goods and services, and they like to engage with every person visiting their service. However, when showcasing each product and describing every offer, you risk overwhelming your visitors, so they don't notice the most valuable goods you offer.
If that's the case, and the content is too complex for the audience, when users are struggling to understand what platform you're offering, without a doubt, clients will start with the wrong path and won't want to return to that site.
Website redesign will work magic for the coming year, making your web resources convenient and user-friendly, so people will enjoy all its benefits.
Difficult Site Navigation
Finally, proper site navigation matters. This feature provides visitors with an understanding of their current web location, the pages they came from, and the pages they can still visit. If navigation breaks at any junction, the audience may become confused and frustrated and prefer to abandon the application.
As soon as this happens, sales volume and the number of returning users decrease, but the number of frustrated customers and the bounce rate increase.
Don't despair! There's always a workaround. Along with sufficient website redesign strategies, this problem can be solved, so the audience can move through and enjoy the platform.
Google Analytics should once again come to the rescue. This tool clearly shows your visitors' behavior, and you'll see the path users take through your web resources, so you can identify pages where people prefer to leave. Then, you know exactly what to refresh.
The true value of website redesign can be assessed and understood by how such a process changes and refines your navigation, and who knows, you might achieve satisfactory results.
Every point mentioned above will help you analyze your platform from a completely new angle to understand when it's the right time for your website redesign. Don't be afraid to be different and experiment with new ideas.
