Your website is undoubtedly the primary driver of your digital strategies. With an outdated or low-quality site, don't expect any benefits; it will only harm you and your business. Such sites are obsolete, scare customers away, and damage your company's credibility. Your website should be the face of your company in the new year.
To ensure it's a suitable and worthy face, you might be considering a website redesign. This process might seem challenging and complex. Don't panic! It's easier than you think. We'll outline 9 warning signs indicating you need a website redesign.
Outdated Design
While there's no set timeframe for website redesigns, a wise approach is to consider redesigning your website every 3-4 years. Technologies change rapidly, and SEO techniques must stay current.
Has your platform been running for more than 4 years? If so, your website needs a redesign. It's time to understand the real value of redesigning your website.
A website with low-quality images, poor content placement, and inconsistent colors isn't perceived as professional by users. As a result, a website and brand lose trust, and potential customers may hesitate about its products and services.
To avoid these issues, carefully consider a website redesign. Your website is your company's face. Customers often form their first impression online before interacting with an employee. Keep this in mind when redesigning your website to present your service in its best light.
To build trust with your audience, spare no effort in presenting a professional, advanced, and modern website.
Poor Conversions
Any online business platform—whether an insurance company or an e-commerce store—needs sales to generate revenue.
Are your marketing strategies resulting in fewer online sales? A website redesign might be necessary as an outdated website can lead to this negative outcome.
Before planning a website redesign, determine if other factors are hindering sales. Is your platform optimized to encourage sales? Ensure you haven't overlooked crucial elements that support conversions, such as comprehensive calls to action and targeted content.
High Bounce Rate
This is another indicator that you need a website redesign.
Your website needs analysis. Google Analytics is a great tool. Have you integrated it into your service? Utilize its analytical benefits!
A bounce rate exceeding 80% demands immediate action, and website redesign can be a valuable solution. What is a "bounce rate"? Let's clarify.
In online marketing, this metric analyzes internet traffic. It shows the percentage of visitors who enter a platform and leave without viewing other pages.
It's calculated by dividing single-page visits by total visits. A bounce rate indicates user engagement. Low bounce rates suggest users are interested and exploring further.
Different web pages have varying bounce rates. A homepage usually has a lower bounce rate than a "contact us" page. Several factors contribute to high bounce rates: slow page loading, unclear content, poor UX design, etc.
A high bounce rate on your application pages indicates the need for a website redesign.
Non-Responsive Website
Have you checked your platform's mobile version? Is everything displayed correctly? How do images and menu panels render? It's crucial to ensure mobile compatibility, as mobile traffic is growing rapidly.
The following chart presents a Statista report on mobile internet traffic as a percentage of total web traffic (August 2019).
Website responsiveness is more important than ever. Consider a website redesign to address any issues in your existing service.
Users increasingly prefer mobile devices. Desktop days are nearly gone. Google has shifted ranking from desktop to m versions. To improve your website's ranking, ensure your content adapts to various screen sizes—your resources must be responsive.
Users shouldn't have to pinch and zoom to view content. Clicking on links should be effortless.
If your site needs better compatibility, consider a redesign. Many services have benefited from website redesigns, creating user-friendly platforms and significantly increasing traffic.
