Designing an app for an insurance company is now essential. This isn't just a slogan; we can prove it.
The key point is that every year, people are becoming more and more connected to their mobile devices. Statistically, users spend about 86% of their online time in apps. And this isn't surprising, as modern smartphones can solve many of our problems! This applies to all business sectors, and insurance is no exception. Therefore, designing an insurance app is a very logical step. An insurance app benefits all its users: customers, company owners, and insurance company employees.
In this article, we will explain why the idea of designing an app for an insurance company is interesting and profitable.
Demand for Insurance App Design
To ensure that designing an app for the insurance business is profitable and well-received by users, it's necessary to examine the needs of users in this area.
Until 2016, online insurance apps weren't very popular. As stated in the KPMG 2016 global report (Pulse of Fintech), the insurance industry used outdated IT technologies and wasn't ready to update. However, in 2017, the demand for insurance apps increased. Although many problems still existed, they were solvable given the new business development opportunities that emerged.
In 2018, user adoption increased, and 2019 predictions were very promising. Based on reliable estimates, the popularity of general insurance apps was expected to grow by at least 4% in 2019.
Therefore, if your company doesn't have an insurance app, it's time to start designing your own.
Benefits of Insurance Apps for Users
Let's see why your customers will be happy with a sophisticated and professional insurance app. What benefits will they have?
There are several reasons, but we'll focus on seven key ones:
1- Online Insurance Purchase. Customers can purchase their insurance policy with just a few clicks through an insurance app.
2- Online Consultation. People can't always consult in person about their insurance needs. Online chat and consultation with insurance experts allow them to ask questions.
3- Push Notifications. The app can remind customers of policy expiration dates and inform them about discounts and sales.
4- Information Storage. All necessary information about policyholders and customers is stored in one place.
5- Providing Information to Customers. Users can quickly access information about your company. They can find the nearest branch on a map, find office hours, and review your services and products.
6- On-Site Assistance Request. Using geolocation available on iOS and Android apps, users can request assistance and claim settlements from the nearest mobile unit or agency.
7- Receiving Emergency Guidance. In case of an emergency, the customer can immediately receive information on the initial steps to take from their insurance app.
These are the benefits of insurance app design for your customers. We're sure you'll come up with many diverse and interesting ideas for designing an online insurance app.
Benefits of Insurance App Design for Insurance Companies
Here, we'll examine why and how building an insurance app improves your business processes.
1- Process Automation. Modern IT tools automatically simplify and optimize all your business processes.
2- Providing Company Information. A sophisticated insurance app gives you the opportunity to fully convey information about your company.
3- Customer Growth. The number of people using mobile apps and web services of insurance companies is rapidly increasing, and you need to invest more time to attract new customers.
4- Constant Communication. The costs of designing an insurance app will undoubtedly be recouped, as your insurance app provides constant communication with the customer throughout the day. Even if your operators are unavailable, a Chatbot will help.
5- Simplified Policy Purchase. We mentioned this feature as a customer benefit earlier. However, you also win by selling insurance through a mobile app.
6- Personalized Offers. The insurance app allows you to collect customer information and create a unique offer based on the data received (an offer the customer can't ignore because it's tailored to their needs).
7- Ability to Receive Customer Feedback. Customers can report problems or requests through the app, and you can address and respond to complaints quickly.
Summary
Are you convinced about the benefits of designing insurance apps? Are you ready to boost your business through mobile technology? Then follow our blog and read our other articles to learn about the different aspects of mobile app design. In the meantime, to ask questions, you can contact us.
