Designing an app for your business can be transformative, giving you access to a wider customer base and providing comprehensive features for informing, educating, and engaging them. Whether you're an app design firm or a freelance app developer, if you're ambitious and want visibility, integrating social media into your app is crucial. Otherwise, you're missing a huge marketing opportunity.
According to a TechCrunch survey, smartphone users spend over 3 hours daily on mobile apps, and over 80% of Facebook's ad revenue comes from mobile apps. This shows that integrating social media into app design can help you stay ahead of the competition and leverage the power of social media.
Why Use Social Media in Your App Design?
Social media integration can boost app performance by allowing users to log in with their Facebook accounts. This pulls user data from their social media profiles and uses it to engage with target audiences.
Social media integration enables features like adding likes, creating wishlists, and marking favorites to add credibility to your products. You can directly integrate links to share your app content on social media within your business app.
Users can also view Facebook, Twitter, and other relevant links within the app, keeping them informed about upcoming events, promotions, latest posts, and more. Displaying social media posts offers a two-way benefit: you inform users via social media feeds while encouraging greater app usage.
Logging into an app using social media accounts is a plus; nobody likes filling out registration forms. This simplifies login to a single click: log in with your Facebook or Google profile, authorize access to account details, and you're in!
Social media is a platform to connect with your app users. You can build a strong voice for your app on social media. This is important if you want to build brand recognition and reach a large audience. Social media integration increases customer satisfaction with app downloads and usage. Social media is a platform for improving your app’s promotion. Many advanced software development companies use social media for customer satisfaction.
Integrating social media into app design is the most cost-effective strategy for increasing brand awareness. It costs almost nothing compared to other strategies. This significantly improves the ROI of your app design project.
Integrating social media into app development increases your target market's chances of downloading your app. Once they download, they can see others’ purchases, encouraging them to buy your products and boosting overall sales.
How to Use Social Media in App Design?
Now that you're convinced that social media integration in app design is beneficial, here are the next steps:
Place social media sharing links prominently in your app so users can easily see and share posts/articles directly from the app. Allow visitors to use their social media accounts instead of lengthy registration forms to access the app.
Integrating social media feeds into the app keeps users engaged, showing them their friends using your app and even making purchases.
Social media is the best place to find new users for your app, so use fun and engaging ways to invite people to download it. Offer an extra discount or gift for those who make purchases through your app.
With a good app, you can work on more features. For example, encourage in-app purchases and reward them for inviting friends.
Conclusion
Integrating social media into app development is an effective way to increase your customer base. It also helps maximize your business return and improve user experience. We hope this information provides valuable insights and encourages you to take more effective steps to integrate social media into your future or current app design projects.
