The core of any business is its connection with its customers. Managing this relationship is essential for building customer loyalty, which in turn impacts revenue. In the past, maintaining customer relationship records was done through bulky files stored in heavy metal cabinets. But today, successful businesses rely on online CRM software and their own applications to streamline processes and optimize the customer journey through their sales channels.
CRM software provides ways to track customers and create dynamic processes. The problem is that ready-made CRM software often comes with expensive and sometimes excessive features. While off-the-shelf CRM software might offer a solution for your business, sometimes what your company needs is a program uniquely tailored to your needs – a custom CRM software.
According to Gartner, by the end of 2017, the CRM market was valued at $39.5 billion, the largest market in the software and technology sector. Gartner analysts predict that in 2018, "CRM software will continue its growth and be the fastest-growing software market with a growth rate of 16%." This begs the question: how can such a large market be penetrated?
Many software vendors like Salesforce, SAP, and Oracle offer enterprise CRM software, but two major problems exist: the difficulty in implementing CRM software and the potential costs.
Instead of spending a fortune on a complex and unwieldy CRM software package, why not create your own lightweight and effective custom CRM at a fraction of the cost? This might seem like a long and arduous path, but Rahkarpouya's expert CRM software specialists will guide you in building a customized CRM.
Learn more: Discover more about our custom customer relationship management system!
Let's take a step back and ask: Why do you want CRM software? Common answers include:
- Increased revenue, by improving sales and marketing.
- Reduced operational costs, by optimizing business processes.
- Improved customer service.
- Tracking key performance indicators, so you can measure progress and make better business decisions.
To truly reap these benefits, you need a solution that enhances your employees' efficiency, not diminishes it!
In the following article, we outline four reasons to create custom CRM software:
1. Custom CRM software is designed to meet your needs
Pre-built CRM solutions are created in most CRM software. These solutions come as software packages with all the functions and features that may not be relevant to your organization, and these additional features also include additional costs and complexity, which is very expensive in both time and money. Imagine you have the task of purchasing CRM software for your sales department and contact management activities, but you are faced with tedious and complex software that includes everything from company social media integration to complex marketing capabilities. Worse, you have to fully configure and expand the entire CRM software package even if the features you want are only a part of the system. Ultimately, you have to spend more time learning how your CRM software works, which can lead to a lack of focus and reduced productivity of the sales team.
With custom CRM software, you get exactly what you need without any unnecessary bells and whistles. Training your team members takes less time because your CRM software is designed based on the workflow you're already familiar with and have worked with.
2. Better interaction with your business processes
By using professional CRM software like Rahkarpouya CRM software, and using custom CRM software instead of purchasing complex CRM software, you have a great opportunity to create automation for many other areas of your business. Sales units, customer service, technical support, their daily operations are more efficient and successful when the system is integrated across different departments.
3. Escape from exorbitant prices and tariffs
Most CRM solutions charge per user. Most organizations have different needs regarding their different workgroups. While sales representatives need daily access to CRM, other departments may rarely need to log into CRM software. Due to the cost per user, you will be forced to restrict access to individuals or pay unreasonable fees for providing access to more users, which in either case reduces overall efficiency and overall productivity.
4. CRM-Centric applications for different departments
Custom CRM software is an incredibly valuable asset that is usually at the center of many of an organization's processes. In fact, all departments have the ability to easily create database-based applications. For example, create a ticketing system for the support department, a survey tool for the customer service department, or an event management application for your marketing team.
Custom CRM software has been amazing for large companies. So before you start your next CRM, think about creating your own personal CRM software.
