If you currently operate in the gold and jewelry industry and aim to integrate technology more into your business, this article can introduce you to new concepts and ideas.
The tools introduced throughout this text are used in many small and large businesses today. Familiarity and further information about each can provide you with new ideas.
Note that these examples are general, and you can have your own specific tools and ideas.
Ideas for the Gold and Jewelry Business:
1- Dedicated Website:
With a website, you can:
- Introduce your brand
- Create content
- Answer user questions
These actions attract audiences, increase website traffic, and improve Google ranking.
2- Online Store and App:
You can sell your products online and, with the help of Google and other tools, expose your products to millions of users, experiencing significantly higher sales. Your customers will no longer be limited to a specific geographical area.
You can also launch campaigns on special occasions like Mother's Day, etc., generating extraordinary income. For this, you need a professional online store, content, and branding, and should obtain trust seals.
(Online sales will be discussed further below)
4- CRM:
CRM, or Customer Relationship Management software, is a set of methods and technologies companies use to manage and analyze customer transactions and data.
Simply put, all customer-related activities (such as lead registration, marketing activity registration, proforma invoice registration, etc.) are performed in this software.
(The introduction and importance of CRM will be discussed further in the article.)
6- Educational Website:
You might be interested in earning revenue through advertising or selling online courses.
By designing an educational website, you can teach others the content in this industry and attract an audience.
You can also use other video-sharing websites to increase views for general content.
7- Wholesale Sales to Partners (B2B):
If your business is B2B, you can have a panel where other professionals first upload documents and register, verify their identity, and then make wholesale purchases.
(You can use features like remittances for large amounts.)
8- Financial Software:
Small businesses also use financial software. It simplifies the management of transactions and audits, making them more manageable and trackable. If you're thinking about designing a dedicated online store, ensure it can connect to your financial software. Your dedicated system should also be able to continue operating if the financial software service is interrupted.
Benefits of Taking Your Business Online:
1- Saving Time and Resources:
Physically recording information leads to the following problems:
- Difficult sharing among colleagues or even customers
- Possibility of calculation errors
- Details are difficult to find.
(For example:
- Which buyers registered purchase invoices and when?
- Exact information about registrars and sellers
- Exact invoice details
- Fate of purchased items
- Sales invoices
- Customer types and many other details easily traceable by software) - Time-consuming information retrieval
With your business data, you can generate very useful reports. Reports from each section (sales, marketing, etc.) allow you to analyze your business performance and help your customers.
If you have a list of users, you can categorize them and perform related marketing activities in the future. However, with physical data recording, our capabilities and resources are limited; for instance, we cannot obtain a list of tens of thousands of potential customers.
2- Increased Efficiency and Creativity:
When recording and finding information becomes easier, we have more time to do other tasks.
Suppose user registration and order placement are done by the users themselves, and other tasks such as invoice processing, financial matters, and shipping are automated. You only need to manage this cycle; therefore, you can perform other tasks, increasing efficiency. By accurately observing user behavior and having the data and professional reports, you can come up with new ideas.
Instead of spending time on tasks that can be automated, we can use past experiences to better assist our users.
3- Improved Exchange:
Sending and sharing information among colleagues or even users becomes very simple. For example, you can send information from the system to your colleagues anytime, anywhere, so they see exactly what you see and understand the process up to that point.
The same applies to users; users can tell you their invoice tracking code without further explanation, and you can find the details with a simple search.
For example, users can view their invoice status in real-time without contacting support.
4- Ease of Remote Collaboration:
After the pandemic, remote work became very popular, and large and small businesses embraced it. It reduces costs, reduces the need for supplies, increases space, and reduces the need for equipment such as computers. By following the basic principles of an online business, you can make many of the organization's current job positions remote.
This rule also includes other situations. For example, when urgent work arises, you can handle it at any hour of the day or night. For variety, colleagues can work remotely sometimes, or, in case of contagious diseases, you can handle essential tasks remotely.
5- Improved Team Morale:
Learning new things, staying up-to-date, and feeling effective increases the motivation of all people. When we and our colleagues see increased efficiency and sales, we will naturally become more motivated and implement new ideas.
6- Lower Business Setup Costs:
Certainly, setting up strong software infrastructure, building a website and online store, and developing an app will cost far less than renting a physical space. As we all know, monthly rent in good areas of major cities is very high. In addition, brick-and-mortar businesses are limited to specific geographical areas, while online businesses can offer services throughout the country.
7- Lower Advertising Costs:
Online advertising is very beneficial in terms of cost and return on investment. Physical and offline advertising is expensive, limited to a specific geographical area, and has a specific expiration date. Online advertising, on the other hand, is cheaper, has higher returns, more views, no geographical limitations, and some lead to permanent increases in views and sales. For example, good website SEO leads to a permanent increase in your views and sales.
8- Flexibility:
Online businesses can be flexible in any field. You can adapt your business to the needs and conditions of your business with minimal changes and costs. In the world of software, there is a solution for everything. For example, easy changes, ease of creating new sections, new ideas, and providing widespread services to all customers with one solution.
9- Large Market:
As you have seen in the text of the article, online businesses can provide services to various customers in different cities and even countries. Your business is not limited to one plan, and due to the high flexibility of software, you can use many methods to generate income and attract audiences and customers.
10- Easier and Faster Transactions:
Manually registering information, registering invoices, payments, financial calculations, and shipping costs are very time-consuming and may involve errors in parts of the process. In the software, users (both organizational personnel and customers) are designed to achieve their goals with as few clicks as possible, and their desired task is performed with one click in a fraction of a second.
Rahkarpouya Tools for the Gold and Jewelry Business:
1- Customer Relationship Management (CRM):
We've already defined CRM above. CRM helps you have all users categorized by type (lead or customer) and centrally manage all marketing activities such as calls, emails, online and in-person meetings.
You can create and manage online and offline invoices, proforma invoices, purchase invoices, and transactions with great detail.
Data is real gold. With accurate campaign data, you can create diverse notifications and marketing and have accurate performance reports.
All these capabilities are in a system called "Customer Relationship Management (CRM)," which has been used by small and large organizations for years, and sales and marketing teams cannot be highly efficient without it.
Learn more about CRM in this link. (CRM)
2- Dedicated Online Store Design:
If you have the conditions for online sales, consider building a professional dedicated online store and operate in the online space. Let your products and campaigns be alongside your competitors, and create your own new ideas.
Some dedicated features of the gold and jewelry industry:
- Displaying products in various categories and collections
- Displaying products as a complete list and the ability to filter them based on:
Category / Collection / Color / Price / Weight / Size / Gender / Type of Gold (Matte and Shiny) / Type of Stone / Showing only available products - Displaying products based on user-selected sorting:
Price (ascending - descending) / Commission amount / Newest / Bestselling - Displaying product details including:
Viewing product availability in different branches (for in-person purchases)
Ability to change price by selecting a branch
Ability to change price by selecting color / size
Ability to get directions when selecting a branch (for in-person purchases)
Ability to purchase online and choose delivery type: Delivery to customer's location / Delivery to branch
Ability to customize purchases for each product
Selecting / adding product box type during purchase
Ability to request product restocking if the product is unavailable (with a fee)
Ability to choose to be notified of restocking if the product is unavailable - Displaying useful information for the customer:
- Purchase guide - Size guide - Shipping and delivery conditions - Return and exchange conditions
- Product details: Price calculation method - Labor cost - Weight - Description of the stone (if the product is studded)
- Color - Size - Ability to add one / several products to the shopping cart and edit the shopping cart (basic version)
- Ability to make online payments through a bank gateway and also pay from a wallet or by
remittance (for amounts over 50 million tomans) - Ability to add favorite products to the "My Favorites" list
- Ability to register and display the profile and status of registered orders for each member
- Website registration by registering a mobile number and entering a verification code
- Ability to order a custom design
- Ability to book a visit time (for purchase / VIP customers)
- Loyalty program (customer level classification to provide special discounts or special sales conditions
to each group) - Selling prepaid gift cards for purchases from the store
- Displaying the price of some products only to members (if there are special products ...)
- Sending birthday / anniversary greetings SMS messages to customers and sending discount codes for
occasions - Articles and news section and the ability to add different tutorials in this section
- Contact us section including a list of branches and related addresses
- Connection to financial and accounting software
- Connection to logistics systems (cargo transportation)
- Using customer relationship management capabilities to organize sales and marketing processes
(Customer Relationship Management)
For more information about dedicated online stores, see the links (Store Design" href="../../ProductDetail/7/%D8%B7%D8%B1%D8%A7%D8%AD%DB%8C-%D9%81%D8%B1%D9%88%D8%B4%DA%AF%D8%A7%D9%87-%D8%A7%D8%AE%D8%AA%D8%B5%D8%A7%D8%B5%DB%8C" target="_blank" rel="noopener">Dedicated Online Store Design and Online Store).
3- App Design:
Having an app for your brand is an advantage. Because it's installed on the user's device, it reminds users of your brand, and they don't need to use a browser or another social media app to access your store.
You may also have great ideas that are not technically feasible on a browser. Therefore, you can think more about app design.
(Learn more about app design)
4- Dedicated Website Design:
A website can represent your brand. With a good Google ranking, you can attract audiences and customers. SEO is very effective and a sustainable method to increase traffic and, depending on your business plan, increase revenue. You can introduce your brand, write technical articles about this field, have a contact us section, and perform services, support, and anything that helps the user.
One of Rahkarpouya's services is website design and development. To learn more click here for information on websites and web applications.
We can categorize registered customers in the system and encourage leads and customers to purchase. Different activities or marketing can be performed for each type and customer category.
Read about customer loyalty programs or Loyalty Clubs at the link for Customer Loyalty Programs or Loyalty Clubs. Learn more about Loyalty Clubs
Digital marketing can have much lower costs and higher returns than other advertising methods.
Types of digital marketing include:
- Marketing channels
- SEO
- Banner design
- Link building and user guidance on the website
- Notification and SMS and notification sending
- Backlinks
- Advertising in cyberspace
- Campaign creation
One of Rahkarpouya's activities is in digital marketing, and learn more about digital marketing on the website
Conclusion:
If you haven't taken your business online, you should start operating in cyberspace. Don't be forgotten by your customers. Be active in online spaces, have a website, and gain experience in this field. Even the most complex fields are using technology and are constantly improving. Don't stay away from this space, start small and easy, or consult with a professional team. If you are currently operating online, continue to improve and implement amazing ideas.
