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Goldiran (LG) Loyalty Club

Goldiran (LG) Loyalty Club

Customer Loyalty Club


Employer: Goldiran

گلدیران
Description
Commissioning date: April 2012

Introduction to the LG Customer Loyalty Club Project

The LG Customer Loyalty Club was one of the largest projects in the field of exclusive customer clubs in Iran, executed by under the supervision of LG. The aim of this project was to create a comprehensive customer club system for all buyers of LG products in Iran, allowing customers to earn a rank based on their purchase volume and benefit from special services and features.

Key Objectives of the Project

  • Create a customer loyalty club for buyers of LG products in Iran
  • Enhance customer experience and satisfaction through exclusive services
  • Design and implement a exclusive customer club with diverse features
  • Offer discounts, rewards, and special services based on members' ranks
  • Create differentiation for loyal customers with the LG Red Carpet Customer Club system

Key Features of the LG Customer Club

Discount Based on Points

Customers could receive discounts on their future purchases using the points available in the bank card connected to the customer club system.

Gifts and Occasions

Members could benefit from various gifts based on their rank, such as birthday gifts, wedding anniversary, New Year gifts, and even the possibility of sending gifts to friends.

Special Installation and Repair Services

Club members with higher ranks had priority in product installation and special conditions during breakdowns, which increased trust and loyalty.

Sports and Wellness Clubs

Members had the opportunity to use sports clubs and welfare facilities that were in partnership.

LG Red Carpet Customer Club

This section of the exclusive customer club was designed specifically for women and included special activities and features for a select group of Goldiran and LG customers.

Results and Achievements

The implementation of the LG Customer Loyalty Club project brought about a significant transformation in the customer experience of this brand in Iran. With the design of the customer club and provision of exclusive services, customer loyalty increased dramatically. Additionally, the LG customer club system became a model for other major brands in designing customer loyalty clubs in Iran.

Frequently Asked Questions (FAQ)

1. What was the purpose of the LG Customer Club?

The main goal was to create a customer loyalty club to increase the satisfaction and loyalty of buyers of LG products.

2. What services were provided in the customer club system?

Services such as points-based discounts, special gifts, exclusive installation and repair services, and access to sports and wellness clubs.

3. What is the LG Red Carpet Customer Club?

A special section of the exclusive customer club for women that offered special services and activities.

4. Was it possible to get discounts on future purchases?

Yes, customers could receive discounts using points available on the customer club bank card.

5. What value did this project create for the LG brand?

By designing the customer club and providing exclusive services, customer loyalty increased and the brand's position in Iran was strengthened.

Project implementation process
Start of collaboration
01
Phase 1: Goldiran Sellers Loyalty Club (Management Reporting Panel)
Commissioning date: April 2012
  • Requirement Analysis
    To improve performance, vendor relations, user experience, and meet new requirements, a Goldiran vendor loyalty club was developed.
  • Design
    Based on the previous step, the employer's needs were clarified and the design was done using modern approaches with a focus on UX.
  • Implementation
    After feedback and approval of the final design, implementation began. Proper engineering and adherence to up‑to‑date best practices ensured a quality product.
  • Testing
    After implementation, the output was tested by Rahkar Pouya's internal team and then by the client's team.
  • Apply changes
    According to the feedback and test results, the requested client changes were applied.
  • Delivery
    Finally, after the various steps and approvals, training sessions were held and the product was delivered for end‑user use.
02
Phase 2: Goldiran Customer Loyalty Club from 2013 to 2015
Commissioning date: September 2013
  • Requirement Analysis
    To improve performance, customer relations, user experience, and meet new requirements, a large-scale LG (Goldiran) customer loyalty club project named Better Life was developed.
  • Design
    Based on the previous step, the employer's needs were clarified and the design was done using modern approaches with a focus on UX.
  • Implementation
    After feedback and approval of the final design, implementation began. Proper engineering and adherence to up‑to‑date best practices ensured a quality product.
  • Testing
    After implementation, the output was tested by Rahkar Pouya's internal team and then by the client's team.
  • Apply changes
    According to the feedback and test results, the requested client changes were applied.
  • Delivery
    Finally, after the various steps and approvals, training sessions were held and the product was delivered for end‑user use.
Now
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Project implementation process

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